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Conference Program
Caught in the Social Net
Virtual Communities as a financial model


Monday, 25 June, 2007
(Dan Hotel, 99 Hayarkon Street, Tel Aviv)
08:00 – 09:00 Registration and Light Refreshments
09:00 – 09:10 Greetings
Gila Ben-Har, CEO, Center for Educational Technology
Prof. Dan Caspi, Head, The Burda Center for Innovative Communications at Ben-Gurion University
Prof. Sheizaf Rafaeli, Director of INFOSOC - Center for the Study of the Information Society
09:10 – 10:25 Cultural Communities in Upheaval - Research, Publishing and Media
1. Open Access, Data-Driven Science & Their Impact on the Future of Research Communication
Lee Dirks, Director for Scholarly Communications, Microsoft
2. Web 2.0: Chronicle of a Death Foretold
Dov Alfon, Chief Editor, Kineret-Zmora-Bitan-Dvir Publishers
(In Hebrew, Simultaneous Translation Available)
3. The newspaper of the future
Dr. Bracha Shapira , Department of Information Systems Engineering at Ben-Gurion University and Deutche-Telekom Laboratories at BGU
10:40 – 11:00 Coffee Break
11:00 – 12:45 Books, Newspapers and their Communities
1. The Book as Conversation
Dan Gillmor, Director, Center for Citizen Media
2. Peer Production and Virtual Communities: Light- and Heavy-Weight Models for Collaborative Publishing
Prof. Caroline Haythornthwaite, Associate Professor, Graduate School of Library and Information Science, University of Illinois
3. Law 2.0: The Role of Law in the Ever-changing World of Social Networks
Tal Zarsky, Faculty of Law, University of Haifa
12:45 – 13:45 Lunch break
13:45 – 15:30 The Community as Business Model
1. Media in transition
Stephanie Czerny and Rupert Schäfer, Hubert Burda Media
2. Who pays whom?
Prof. Sheizaf Rafaeli, Director of INFOSOC - Center for the Study of the Information Society
(In Hebrew, Simultaneous Translation Available)
3. Panel: Does Hebrew have a Long Enough Tail?
Moderator: Guy Levi, Head, Computer Products, CET, The Center for Educational Technology
Participants: Dan Gillmor, Director, Center for Citizen Media; Prof. Sheizaf Rafaeli, Director of INFOSOC - Center for the Study of the Information Society
15:30 – 17:00 Closing Panel: The Internet: The modern community hearth experience
Moderator: Dr. Karine Barzilai-Nahon, The Information School, University of Washington
Participants: Lee Dirks, Director for Scholarly Communications, Microsoft; Adam Shuv, Director and Editor of TheMarker Café; Nir Ofir, One of the creators of BlogTV.com; David Shay, Wikipedia - The Free Encyclopedia; Gal Mor, Editor,Computer section, Ynet;
(In Hebrew, Simultaneous Translation Available)


Tuesday, 26 June, 2007
CET (Center for Educational Technology), Ramat Aviv
08:00 – 09:00 Registration and Light Refreshments
  Analysis of Special-Interest Community Projects
09:00 – 10:00 Sewing 2.0: Burdastyle.com
Moderator: Nora Abousteit, co-founder ,BurdaStyle.com
Participants: Prof. Dan Caspi, Head, The Burda Center for Innovative Communications at Ben-Gurion University
Communications; Prof. Sheizaf Rafaeli, Director of INFOSOC - Center for the Study of the Information Society; Gadi Shimshon, Director of Tapuz Anashim, lecturer at Ben-Gurion University, and a pioneer of the internet industry in Israel
10:00 – 11:00 CET’s Publication Projects
Digital Libraries 2020: Knowledge for All - Bridging the Gap between Vision and Reality
Moderator: Gidi Sand, Project Manager, CET, The Center for Educational Technology
Participants: Prof. Caroline Haythornthwaite, Associate Professor, Graduate School of Library and Information Science, University of Illinois; Dr. Yehuda Atai, Publisher, World of the Bible Encyclopedia and poet; Yoni Stern, President, Technology, Olive Software; Eli Kannai, The Avi Chai Foundation
11:00 – 11:30 Coffee Break
11:30 – 12:30 Scoop – Web Users Doing the News in Israel
Can Ordinary Citizens Do the News?
Project Presentation: Michael Weiss, Co-founder & CEO, Scoop.co.il - Israel's Citizen-Journalism Website
Discussion moderated by: Dr. Zvi Reich, Department of Communication Studies, Ben-Gurion University
Participants: Michael Weiss, Co-founder & CEO, Scoop.co.il - Israel's Citizen-Journalism Website; Myriam Darmoni-Sharvit, Head, Department of Civic Education and Democracy, CET, The Center for Educational Technology ; Dr. Oren Meyers, The department of Communication, University of Haifa; Ricky Cohen, Communities Manager Ynet; Gad Lior, Bureau Chief, Jerusalem, Yediot Aharonot
(In Hebrew, Simultaneous Translation Available)

Conference convener:
Dr. Tal Samuel-Azran, Strategic Manager, The Burda Center for Innovative Communications at Ben-Gurion University